Built around the final use
A practical brief for media localization
Media localization adapts the complete viewer or listener experience. Dialogue, on-screen text, cultural references, titles, graphics, subtitles, captions and voice tracks are coordinated so the finished programme feels coherent in the target language.
A dependable result starts with the audience, purpose, language direction, subject, format and delivery requirement. These details determine who should do the work and how it should be checked.



