Product context
Translate the action, not an isolated string
Localization makes a digital product feel intentionally created for its users. Beyond translating interface words, we consider terminology, screen space, calls to action, date and number formats, user journeys and the context in which the product will be used.
Buttons, errors, dates, variables and help text must work in the interface. Context screenshots, character limits and an in-product review prevent correct words from becoming wrong user experiences.



